- Email Marketing
- Case Study
- Productivity
3× email growth - without hiring more marketers
How a Vietnamese fashion brand used Vily to ship 12 campaigns a month - triple their previous pace - with the same one-person team.
The problem: a great marketer, drowning
Linh, head of marketing at a fashion brand in Ho Chi Minh City, had an 84,000-person email list. On paper, an incredible asset. In practice, she shipped about four emails a month - not because she was lazy, but because each email took three days to write, design, and approve.
Open rates kept slipping because subscribers had forgotten they signed up.
How Vily changed the workflow
After connecting Shopify and Klaviyo, Vily ingested:
- The full product catalog and descriptions
- 18 months of previous emails (including the best-performing ones)
- Both five-star and one-star customer reviews
Within a week, Vily drafted 30 email ideas - with A/B subject lines, body copy, and imagery. Linh approved, lightly edited, and shipped.
Results after 90 days
- 12 campaigns / month - 3× her previous pace
- Open rate +18%
- Email-attributed revenue +142%
- Linh used the time saved to launch a new loyalty program
The lesson
AI didn't replace Linh. It replaced the repetitive parts of Linh's job - so she could spend time on the things only humans can do.
FAQ
Frequently asked questions
Today Vily connects directly with Klaviyo, Mailchimp, and Shopify Email. For other platforms, you can export content as HTML or paste it directly into your platform's editor.